Senin, 17 Oktober 2011
Senin, 25 Juli 2011
The Most Effective Self Storage Marketing Plan
by Storage Marketing Strategies
in (submitted 2010-12-15)
As a self storage operator, you are aware that you work in an industry that is not only highly competitive, but also more difficult to market to the public than many other products or industries are. Let's face it; self storage isn't sexy, it isn't glamorous, and it can be hard to find the right advertising platform and methods to use to entice new tenants to choose your storage facility over your competitors. Print advertising has been widely used as the industry standard in storage marketing for many years. While being listed in these print directories may still bring in a few calls a year from prospective tenants, chances are they aren't delivering the results you need to stay ahead of your competition and keep your facility occupancy percentages high. We live in an ever changing world, and the way people find the businesses and services they need is rapidly changing with it.
Consumers are using search engines now more than ever to find what they need, and often times it is a company's online presence that makes that important first impression when a searcher is comparing self storage facilities, or anything else for that matter. Building a significant online presence has become a crucial part of marketing for storage facilities, and there are many different ways to do so without spending an arm and a leg on advertising. A successful online marketing strategy consists of a multifaceted suite of storage marketing solutions. These solutions include: Website design optimization, content writing and blogging, brand building techniques, social networking, paid search advertising (PPC), event promotion, and much more. By building a fully optimized website that is both aesthetically pleasing to users and properly configured for search engines, your self storage company is able to give searchers a first impression good enough to make them choose you over another storage facility in your area. Quality original content is important for driving traffic to your website, increasing your online visibility and bringing your site to the top of organic search results. Consider the following search engine statistics collected in a study performed by Forrester Research:
• 93% of all internet traffic is generated from internet search engines. Out of that 93%, 89% of them are first-time visitors.
• 92% of search engine users do not search beyond the top 30 results (first 3 pages)
• 76.7% of Google users use the natural search links (organic, unpaid listings)
• 65% of online revenue is generated from websites in the top three positions on search engine results pages (SERPs)
Considering these statistics, the value of implementing an online self storage marketingplan far exceeds that of other advertising mediums, and for a fraction of the cost of most other forms of advertising. In many industries, especially self storage, search engine optimization can be the best marketing value for your money. Deciding to implement a proven method of search engine marketing for self storage has the potential to save you thousands of dollars on advertising costs, and allows you to work personally with a professional SEO marketing strategist individually assigned to construct a marketing plan tailor fit to meet your self storage company's specific needs. Especially for small to mid-size self storage companies that are going up against large, nationwide, publicly traded self storage companies, dominating the search engine results can help you compete with these larger establishments and generate more revenue for your business.
About the Author
Storage Marketing Strategies is an online marketing/SEO company catering exclusively to the self storage industry. Accepting only one client per county, Storage Marketing Strategies ensures that our proven white-hat SEO methods will never be duplicated for your competitors. We work with any and all size self storage companies, so whether you have 1 facility or 100, we have a self storage marketing plan to meet your needs - and your budget. Storage marketing solutions we offer include:
How To Create a Great Marketing Plan
by Quaintise Marketing
in Marketing / Article Marketing (submitted 2011-04-13)
When you’re in the process of putting together your company’s marketing plan you’re actually mapping its path toward success. A marketing plan should not only determine the “how” of your marketing but the “why, when and where” of it.
Steps to Formulating a Marketing Plan
There are distinct steps to consider when formulating your plan:
1. Understand your company’s mission and vision
2. You need to have a complete understanding of the business itself
3. Hone in on your market, your audience – your potential and best customer
4. Delineate the steps you need to implement to take your company from Point A to Point B to meet those marketing goals
2. You need to have a complete understanding of the business itself
3. Hone in on your market, your audience – your potential and best customer
4. Delineate the steps you need to implement to take your company from Point A to Point B to meet those marketing goals
Do you and your marketing team thoroughly understand your company’s mission and vision statement? Are both of you working toward the same goal?
For example, let’s say that your marketing team believes the company wants to expand to an overseas market, but the board members want to expand market share on your home turf, but to those in your demographic that you haven’t yet reached. To reach Point B, everyone must be on the same path.
Define Your Market and Demographic Segment
You will also need to fully grasp your company’s strengths and weaknesses. Is your brand well-known and loved? Is there some negative PR being spread? Who are your competitors and what are they doing that you’re not – and vice versa. Have you realistically identified your prospects and demographic? Can you expand it? Are there any add on services you can (or do) offer that you hadn’t considered marketing more proactively?
Where and how are you targeting your marketing plan? If you’re not already online, you should be. Also, it’s not enough to simply be online, you need to market correctly. What are your company’s key words? Does your marketing team understand SEO (search engine optimization)? If you’re online but not using the correct words to get your company “found” by search engines and by potential customers, you are simply spinning your wheels. If you sell “widgets”, it’s not enough to use the keyword “widget”, you need to think of other keywords, such as copper widgets, widgets manufactured in California, award-winning widget manufacturer, etc.
Focus on Marketing Objectives
After you’ve covered the bases, now is the time to focus on the marketing objective. Never lose sight of the fact that the marketing objective is one of the goals. You will want to set milestones. Say for example you set up a Facebook Fan page – track your visitors, followers, comments. If you have a blog, incorporate analytics so you can determine who is coming to your site, how long they’re staying, what pages they are looking at, etc.
Effective Marketing Requires Many Brush Strokes
Bottom line is what counts when it comes to marketing. If you aren’t reaching potential customers and holding onto current ones, there will be no business to market. Also remember that it costs more to retain current customers than add new customers.
When looking at your bottom line, don’t forget to look into low-cost, no-cost marketing options in the social networking world – sites such as Facebook, Twitter, LinkedIn, building a free blog post in the event you don’t have that incorporated into your existing website. Add contacts, friends, enter chat rooms focused around your company’s focus area. Seek out relevant blogs and leave comments on them.
About the Author
Manage a best Marketing plan is more important to increase business growth.Marketing Agency Scottsdale and Marketing Agencies Phoenix can help to create impressive marketing plan and also communicate your brand message with effective techniques.
Rabu, 13 Juli 2011
Creating A Social Media Marketing Plan
by Chris Aplin is an expert and provides Social Media Marketing Plans consultations and also has a blog.
in Business (submitted 2009-07-04)
So you ultimately jumped on the social media selling bandwagon, and now you want a social media marketing plan. Well, guess what? I did ALL the work for you.
I have assembled an easy step by step social media marketing plan that any one can do. Whether it's your free time, or full time job, this works.
Who do you need to find your site? Spend a while researching here. Start broad, then get real filthy and simple.
When somebody is doing a search, what actual solutions will your site provide.
If you provide vehicle insurance, don't go after "insurance" or perhaps "car insurance." What makes you better? Are you the "cheapest car insurance" or ar you the "best yet cheap vehicle insurance company." If you believe you are getting precise, then get more categorical. I infact have dedicated an entire article to keyword analysis.
Go to yahoo and make a few different emails. When you have some under your belt, start going to sites like Ning.com (a new favorite of mine ), Hubpages, Zimbio, StumbleUpon and similar sites. Create real accounts with YOUR name on it.
Social Media Marketing Plan Step three : Get Chummy.
They can not bear to wait to throw their money away, but guess what? They hate salesmen. They can smell one a mile away, they know they have money, and they know you want it. Humor them.
Go up, introduce yourself as you, not as your product or business. Get to know them, hell, even talk about the industry that you are in. Forget to say your product or service.
Why? If McDonalds had inexpensive burgers, but when they gave them to you they threw them at your auto window and asserted "F Off!" how probable would it be that you returned? Their cheesy "smiles are free" works. McDonalds never announces they are less expensive than any one else, and they certainly don't appear to worry that they are not making the best food, but it's the same ok service, and ok food everytime.
A bit of tangent, but actually, simply, you are developing a relationship with them. You're searching for the ideal shoppers, and you're attempting to find the ones that may be with you for a lifetime.
If you only had five clients, but they were consistent, and they never complained about price, trust me, it would be way better than a 100 whiney purchasers that never are happy.
Social Media Marketing Plan Step #4: Consistent Updating.
Now you have done the hard work, now it's simply just continuing posting important info, talking with potential, current and prior clients. Folks don't love to buy from multinationals, they want to buy from folk. They like to chat it up with the cashier, and they like the fact in the "automated" express lanes that their is a human voice telling them "welcome valued member."
In part, a social media marketing plan is not a plan at all. It's getting familiar with your consumer base, and providing them the face they need to feel comfortable spending their hard-earned (or hardly-earned) money with you.
Thanks for reading valued visitor.
Chris Aplin is an expert and provides Social Media Marketing Plans consultations and also has a blog.
I have assembled an easy step by step social media marketing plan that any one can do. Whether it's your free time, or full time job, this works.
Who do you need to find your site? Spend a while researching here. Start broad, then get real filthy and simple.
When somebody is doing a search, what actual solutions will your site provide.
If you provide vehicle insurance, don't go after "insurance" or perhaps "car insurance." What makes you better? Are you the "cheapest car insurance" or ar you the "best yet cheap vehicle insurance company." If you believe you are getting precise, then get more categorical. I infact have dedicated an entire article to keyword analysis.
Go to yahoo and make a few different emails. When you have some under your belt, start going to sites like Ning.com (a new favorite of mine ), Hubpages, Zimbio, StumbleUpon and similar sites. Create real accounts with YOUR name on it.
Social Media Marketing Plan Step three : Get Chummy.
They can not bear to wait to throw their money away, but guess what? They hate salesmen. They can smell one a mile away, they know they have money, and they know you want it. Humor them.
Go up, introduce yourself as you, not as your product or business. Get to know them, hell, even talk about the industry that you are in. Forget to say your product or service.
Why? If McDonalds had inexpensive burgers, but when they gave them to you they threw them at your auto window and asserted "F Off!" how probable would it be that you returned? Their cheesy "smiles are free" works. McDonalds never announces they are less expensive than any one else, and they certainly don't appear to worry that they are not making the best food, but it's the same ok service, and ok food everytime.
A bit of tangent, but actually, simply, you are developing a relationship with them. You're searching for the ideal shoppers, and you're attempting to find the ones that may be with you for a lifetime.
If you only had five clients, but they were consistent, and they never complained about price, trust me, it would be way better than a 100 whiney purchasers that never are happy.
Social Media Marketing Plan Step #4: Consistent Updating.
Now you have done the hard work, now it's simply just continuing posting important info, talking with potential, current and prior clients. Folks don't love to buy from multinationals, they want to buy from folk. They like to chat it up with the cashier, and they like the fact in the "automated" express lanes that their is a human voice telling them "welcome valued member."
In part, a social media marketing plan is not a plan at all. It's getting familiar with your consumer base, and providing them the face they need to feel comfortable spending their hard-earned (or hardly-earned) money with you.
Thanks for reading valued visitor.
Chris Aplin is an expert and provides Social Media Marketing Plans consultations and also has a blog.
About the Author
Chris Aplin is an expert and provides Social Media Marketing Plans consultations and also has a blog.
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